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Hair loss  in the media
Nov05

Hair loss in the media

PR specialist Owen LaBeck outlines the media’s changing attitudes to hair loss, how the public feels about it and what opportunities the untapped market affords practitioners

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Working with beauty bloggers
Oct13

Working with beauty bloggers

Currently in the UK, it is estimated there are 750,000 beauty bloggers. Antonia Mariconda explains how medical aesthetic professionals haven’t tapped into the power of beauty bloggers and how they can benefit your business, profile or brand

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Cosmetic compliance
Jul07

Cosmetic compliance

Industry guidelines have been put in place to ensure patients make informed decisions about cosmetic treatment, but many websites use aggressive marketing to entice new customers. Dr Sohaib Rufai and Mr Christopher Davis investigate whether providers and cosmetic surgeons are complying with the latest regulations

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Showcase your clinic
May03

Showcase your clinic

Using video content on your website is the ideal way to engage prospective clients, improve your Google rankings and build trust. George and Will Cotterhill explain why it is the marketing choice for the future

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Secrets to a successful blog
Mar11

Secrets to a successful blog

A blog can be a useful addition to your website, providing users with relevant and up-to-date information and building trust with potential clients. John Castro explains how blogging can help your business grow

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A New Year, A New You
Jan09

A New Year, A New You

New Year resolutions often focus on improving physical appearance to start January afresh—gym memberships, makeovers and, in many cases, cosmetic surgery. Miss Julie Brackenbury explores the psychological link between the two and the ethics of clinics capitalising with advertising deals

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